Monday, March 9, 2009

HIRING GOOD PEOPLE

David Ogilvy, who died in 1999 at the age of 88, is regarded by many as "The Father of Advertising. Here are his thoughts on hiring good people:

“If you hire people who are smaller than you are, we shall become a company of dwarfs. If you hire people who are bigger than you, we shall become a company of giants. Hire big people, people who are better than you. Pay them more than yourself if necessary.”